Google hangout with Hrithik for Brand HRX

Published On: 2015-04-04

Author: unknown

Media Link: hosts Asia's first ever-shoppable Google Hangout with Hrithik Roshan


Source: InformationWeek

Date: January 11, 2014


The event will mark the Asia debut of a new online shopping app for the Google+ Hangouts On Air (HOA) platform. is hosting Asia’s first ever ‘Google+ Shoppable Hangout’, on January 20, with Bollywood actor, Hrithik Roshan. The event will mark the Asia debut of a new online shopping app for the Google+ Hangouts On Air (HOA) platform. Google+ Shoppable Hangout On Air brings together social media and online shopping in an unprecedented experience.


It enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions around the web, while also allowing all the viewers to simultaneously shop, chat and comment.


On this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse a curated selection of products available for purchase online, exclusively through the HOA.


The Shoppable Hangout will provide users with a brand new online shopping experience which will be like shopping Hrithik’s clothing line with him at your side, except from participants’ living rooms. Participants can browse to shop a curated assortment of products from the newly launched collection hosted on


The Shoppable Hangout featuring Hrithik will showcase his clothing line, HRX, and will allow fans to shop and chat with Hrithik online. HRX is an active lifestyle apparel and casual wear brand inspired by Hrithik Roshan, and is manufactured and sold exclusively on


Speaking on the occasion, Vikas Ahuja, CMO, Myntra said, "We are proud to present Asia’s first ever Shoppable Hangout in association with Google. Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on


In this first ever, path-breaking Hangout, shoppers can watch Hrithik talk about his inspiration and his brand, see him showcase products, ask questions and simultaneously buy the products.” Bollywood Actor, Hrithik Roshan said, “I am thrilled to be a part of Asia’s first ever Shoppable Hangout organized by Google and our exclusive partner It will give me an opportunity to interact with my fans and shoppers, and showcase my new clothing line – HRX more intimately. I am confident that through this initiative, shoppers will feel more connected to the brand.” Nitin Bawankule, Industry Director, Google India said, “With the e-commerce market in India growing at an unprecedented rate, we will be providing a unique shopping experience to the Indian shopper through a Google+ hangout. We are excited to collaborate with Myntra to provide a platform and opportunity to shop with the leading Bollywood actor, Hrithik Roshan. We are sure that the consumers will be excited and thrilled to shop and hangout with Hrithik. Going ahead we will continue to bring such distinctive experiences for the Indian shopper.” Myntra is running contests to select winners to hangout with Hrithik Roshan on air and also win autographed T-shirts & Myntra gift vouchers.



Google Brings Asia’s First Shoppable Hangout to India With Myntra & Hrithik Roshan


Source: India Online

By: Jayadevan P K

Date: January 11, 2014



Search giant Google is making a big move into e-commerce in India soon. For starters, the company has roped in online retailer Myntra and bollywood star Hrithik Roshan to host Asia’s first shoppable hangout.


Roshan, who recently launched HRX, a private label for casual wear, will ‘hangout on air,’ on Myntra’s Youtube channel and other users will be able to talk to the star.


But wait, its not just a hangout. It’s a shoppable hangout. Which means, while the hangout is going on, participants can click to buy HRX products. Myntra is running a contest to select one winner who gets to hangout with Hrithik Roshan on air and 10 other winners will be given autographed T-shirts & Myntra gift vouchers worth Rs 2000.


Google recently hosted a virtual wedding show on Google Hangout, in partnership with E-commerce store Indianroots. Designers like Rohit Bal and folks like Sabysachi, Anita Dongre and others were part of the hangout last month.


Last year, the company partnered with fashion label DVF to host a shoppable hangout. Take a look at the video below to see how it works. In the DVF hangout, the shopping happens through the Google Shopping. It remains to be seen if buys will be directed to Myntra’s website in India.


The search giant has been very bullish about the e-commerce market in India. E-commerce companies are major advertisers on Google. Fashion and apparel, a category in which Myntra is a leader, has seen much action in the last few months.


Google has also played a part in promoting e-commerce by organizing the great online shopping festival, the Indian equivalent of Cyber Monday. During the shopping festival, Myntra sold 1 lakh pieces of merchandise.


India’s largest online retailer Flipkart has recently been focusing on the category in a big way. The company that had recently launched its own fashion brand, Flippd for men, may also acquire a smaller fashion retailer. NextBigWhat has learned that rival e-commerce firm Amazon, which recently launched its marketplace in India, is also planning to enter the fashion and apparel category. Fashion and apparel is one of the largest categories in e-commerce.