Google India set to launch social shopping service

Published On: 2015-04-05

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Google India set to launch social shopping service

Source: TOI

 Date: January 13, 2014 


Search engine giant Google will unveil its 'Shoppable Hangout' in the country on January 20, which will allow users interact with each other and shop online simultaneously. Google has partnered with e-commerce site and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on Google+ to India, a statement said. Google+ Shoppable Hangout On Air enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions online, while allowing all the viewers to simultaneously shop, chat and comment. Using this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse through the exclusive catalogue. 


"The Shoppable Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik's clothing line with him at your side, except from participants' living rooms," Google India industry director Nitin Bawankule said. Besides products hosted on, the Hangout will also feature Hrithik's clothing line, HRX. It will allow fans to shop and chat with Hrithik online. "Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on," Myntra CMO Vikas Ahuja said. Roshan said he will use the opportunity to interact with his fans and shoppers to showcase his clothing line.


Indian e-retailer Myntra to host first shoppable Google+ Hangout


Source: Evigo 

By: Natalie Severt 


On Monday, January 20, 2014,, one of India’s largest e-commerce players, will host Asia’s first Google+ Shoppable Hangout. Hrithik Roshan, a Bollywood star and fashion icon,will host the Google+ Hangout on Air on behalf of Myntra. 


Fans and shoppers will be able to shop Roshan’s new HRX brand as he shares his favorite pieces. Myntra announced that it had agreed to launch and manufacture the HRX fashion brand exclusively in a partnership agreement with Roshan in December 2013. Google launched its first shoppable Hangout on October 3, 2013, with Diane von Furstenberg as the premier designer. It was the first in a series of similar live shopping events made in partnership with the CFDA, Council of Fashion Designers of America. Myntra is one of India’s top online retailers for fashion and lifestyle products. 


According to The Next Big What, “The search giant has been very bullish about the e-commerce market in India. E-commerce companies are major advertisers on Google. Fashion and apparel, a category in which Myntra is a leader, has seen much action in the last few months.” 


Myntra recently took part in Google’s GOSF, Great Online Shopping Festival. The event was extended by one day after it had over a million visitors on the site within the first 24 hours. It featured all of the big Indian e-commerce players including Flipkart, Snapdeal and Jabong. The shopping event was supplemented with Google Hangouts on Air. GOSF shoppers were able to see what two Bollywood stars from the film Dhoom 3, Sahir and Aaliya, put into their own shopping carts during the event. Yet, the Hangout in cooperation with Myntra will be the first shoppable Hangout to occur in Asia.