Play Hrithik in this biking game

Published On: 2015-12-18

Author: Shashwati Shankar

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Now you can play Hrithik Roshan in this bike racing game

Source: Economic Times
Date: Aug 25, 2017

Mumbai-based gaming company Nazara Games has partnered with European game developer and publisher Creative Mobile Games to launch a new mobile game featuring Bollywood celebrity Hrithik Roshan in a bike racing game targeting 18 to 25-year-olds. 

Roshan, who is associated exclusively with Nazara Games since 2015 for a multi-year deal, is featured in a bike racing game named, ‘Hrithik Bike Racing’, where users can experience riding highend sports bikes as Hrithik Roshan in a theme that revolves around drag racing.

Since its launch a few days ago on Google Play Store and the App store it has seen more than 3,00,000 downloads and both the gaming companies expect to see over one million active users on the game within the next six months. 

“Racing is one of the most popular sport games among the millennials today. Having Hrithik as an IP and connecting him to bike racing seemed like the perfect fit enabling us at Nazara to foray into the sporting arena of casual racing games beyond cricket,” Manish Agarwal, CEO of Nazara Games told ET. 

According to Vladimir Funtikov, founder of Creative Mobile Games, racing is one of the most popular genres in the Indian mobile gaming market, which has a large bike riding market leading to a large number of bike racing fans. 

“Retention in the game will be primarily driven by the multiplayer component, the upgrade system in the game is very skill based, there’s a lot of specifics in tuning the different bikes in order to be competitive, this provides long-term value after the core content has been consumed,” Funtikov told ET. 

Launched in 2010, Creative Mobile Games is an independent game developer and publisher based in Northern Europe and specialise in creating bike racing games that focus on drag racing. The company claims to have seen over 250 million lifetime installs for their drag racing bike game series.