Lakshya goes off target at the BO?

Published On: 2013-05-17

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Lakshya goes off target at the BO


Source: ET


After a bumper opening over the weekend, Lakshya seems to be going the Dil Chahta Hai way .

Faring better at multiplexes and major metros across the country, the Rs 32-crore Boyz-to-Men war movie has had a mixed run at the box office, with ticket sales dropping in smaller towns and cities.

Weekend collections from major overseas markets – United States and United Kingdom - have not been spectacular, but are expected to remain steady with a positive word of mouth.

With a much wider release than the 2001-hit DCH , Lakshya is slated to overtake director Farhan Akhtar’s debut film in terms of overall box office collections . However, the break-even bar for Project Lakshya is much higher; with a budget more than double that for DCH at Rs 14 crore.

Most in the distribution and exhibition business feel that the movie will at best be an average earner at the box office , doing even as producers appear confident of more than breaking even.

With another multi-starrer, Deewaar , hitting the big screen this week, Hrithik may find conquering the box office as difficult as taking over the Kargil peak.


Opening in 59 screens, the Hrithik Roshan-Priety Zinta-Amitabh Bachchan combo did better in US, raking in around Rs 1.7 crore over the first three days, as against Rs 1 crore in the UK with 32 prints over the same period.

Producer Ritesh Sidhwani reasons that the sub-continental expatriate population of Pakistanis and Bangladeshis may have initially kept out of the theatres overseas as it was seen as another Kargil war movie. He is, however, confident that with positive-word-of-mouth, collections will remain steady.

Apart from working best in metros of Delhi and Mumbai, the movie is doing well in certain domestic circuits like West Bengal and some centres from South. However, audience response to Lakshya in other domestic circuits has been lukewarm.

With producer Sidhwani and co-producer UTV, distributing the movie in major territories across the country and overseas, many in the trade feel that they will take a direct hit in terms of recovery.

Sidhwani, however, feels that Project Lakshya may more than break-even with its investment, with satellite and terrestrial television rights and home theatre rights still to be given out.

Farhan-Sidhwani’s earlier venture, Dil Chahta Hai , had grossed over Rs 20 crore at the box office. Lakshya may go much beyond that figure, but will it be enough to salvage Project Lakshya?