Source: Money Control
Jodhaa Akbar, the Ashutosh Gowarikar produced epic film starring Aishwarya Rai and Hritik Roshan will be promoted across Mumbai, Delhi, Calcutta, Bangalore, Hyderabad and Chandigarh, exclusively by Laqshya Media as its Out of Home partners. Says Soumitra Bhattacharya, CEO, Laqshya Outdoors, “We are very happy to partner with this magnum opus. It is a historic film that very poignantly captures love, set against a highly conflicted era.
Through Laqshya’s media assets and nationwide presence, we will ensure that the film gets maximum exposure in the Out of Home space.” Laqshya Media has followed an innovative ‘1/10’ strategy – occupying 1/10th of every hoarding pan India. This will give the exercise a much needed push, and the film can get its due visibility. The objective is to reach out to people and create excitement for a film of such a grand stature and caliber. Laqshya Outdoors had recently bagged the OOH partnership for Aamir Khan’s directorial debut ‘Taare Zameen Par’. The film won critical acclaim and rave reviews. The company is actively using its assets and know-how to create value for customers and the industry at large, thereby powering the OOH media space.
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Source: Bollywood Trade News Network
Date: February 22
Ashutosh Gowarikar's magnum opus costume drama JODHAA AKBAR has put every pre-release critic go wrong. As against the critic's expectation, the film has been positively accepted by everyone who has 'experienced' the movie. The fact now remains that most of the reviews and the word of mouth in general are all carrying positive reports. What more, the story doesn't end there but has better things to say as far as overseas is concerned. JODHAA AKBAR was the highest non-US entry into this weekend's international top 40. It entered at No. 4 in the worldwide charts and generated $8.1m from 15 territories worldwide. In the UK also it opened number 10 in the charts grossing £500,000 in the 1st week. Ok, if that's not enough, take this - for the first time, an Indian film has been reviewed so widely by mainstream press in US / UK. Most of the reviews are extremely positive barring San Francisco Chronicle. ABC News (TV) Boston is covering the film this weekend. Apparently, one of their reporters went to a theatre last weekend for a Hollywood film and was surprised to see the long queues at a movie theatre for an Indian film.