ZNMD now a case study in Spain.

Published On: 2019-08-25

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Hrithik Roshan-Katrina Kaif-Farhan Akhtar Starrer ZNMD Is Now A Case Study In Spain


Source: TOI 

Date: June 4, 2014 


Zindagi Na Milegi Dobara or ZNMD, as it is popularly known, received immense love and appreciation from all quarters. Zoya Akhtar's 2011 award-winning, coming-of-age tale about three friends on a road trip was shot entirely in Spain. And since the country was showcased so beautifully in the film, ZNMD has reportedly been included as a case study for a university course in marketing management there. The marketing course focuses on Spain as a product and how the film increased the nation's tourism by 65% According to the case study: The film played the role of a brochure of Spain which gave a boost to tourism in Spain post the release. Zoya Akhtar, who directed ZNMD is presently working on Excel Entertainment's Dil Dhadakne Do. While ZNMD focused on the sights and scenery of Spain - This time around the film a major part of the film will be set on a cruise liner. While ZNMD featured Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Kalki and Abhay Deol, this time too Zoya has brought on board a unique ensemble that includes Farhan Akhtar, Priyanka Chopra, Ranveer Singh and Anil Kapoor.