Coke to ride on Hrithik's 'Dhoom II' avtaar

Published On: 2012-12-19

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Coke to ride on Hrithik's "Dhoom II" avtaar

Source: Hindu

Date: November 8, 2006


Extending its successful brand promotion exercise achieved through 'Rang De Basanti', Coca Cola is planning a repeat of the same with Hrithik Roshan starrer 'Dhoom II', scheduled to be released later this month.


Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom II' avtaar and the company plans a 360 degree promotion exercise.


The ad shot in Mumbai has been directed by none other than the director of 'Dhoom II' Sanjay Gadhvi utilising elements involved in the same movie -- a rarity in Bollywood


Apart from depicting Hrithik in his Dhoom II looks, the advertisement will also have exclusive visuals from the movie, the sources said.


The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbusters 'Rang De Basanti'. It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer 'Taal'.