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Hrithik is Acer Brand Ambassador

Published On: 2013-03-31

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Hrithik is Acer Brand Ambassador

 

Source: Techtree News

 Date: March 8, 2007 

 

Lately, star power is shifting gaze to the tech arena... Today, Acer announced reigning superstar, Hrithik Roshan, as its Brand Ambassador. The actor, who created quite a sensation in the recent flick, Dhoom 2, will endorse the Acer brand, and all of its products hereon. 

 

With this, Roshan joins a distinguished tribe of celebrity brand ambassadors. The current list reads: Saif Ali Khan for Lenovo, Shah Rukh Khan for Compaq Presario, Abhishek Bachchan for Motorola, John Abraham for Samsung, not to mention Bollywood's Cricket counterparts - Mahendra Singh Dhoni for Reliance Communications, Sachin Tendulkar for Canon India, et al. 

 

Commenting on the latest tie, W S Mukund, Managing Director, Acer India, said, "The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable, and aggressive. Brand association with Hrithik, the leading filmstar, with a string of successes such as Krrish & Dhoom 2, will give us a better mindshare among the young & first time users." 

 

" Adhering to our philosophy of 'caring through innovation', we have equipped our products with a suite of friendly and intuitive interfaces called 'Empowering Technology' that give users fast and easy access to cutting-edge hardware and software solutions," Mukund said. Hrithik Roshan said he looks forward to partnering with Acer, and that Acer products look set to bring a lot of 'can do' attitude and style into the lives of consumers today. 

 

About Acer 

Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, laptops, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. 

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Hrithik Roshan signs with Acer for brand endorsement

 

Source: Moneycontrol 

Date: March 8, 2007 

 

In an inspiring move that is bound to capture the imagination of today's tech-savvy and brand-conscious youth, Acer announced that youth icon and heartthrob of the nation, Hrithik Roshan, will endorse Acer Brand & its products. Acer is the leading Notebook vendor in Europe & ASEAN Bloc and one of the world's top PC brands. 

 

Speaking on this occasion, Mr. W.S. Mukund, Managing Director, Acer India, said, "The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable and aggressive. Brand association with Hrithik , the leading filmstar with a string of successes such as Krrish & Dhoom-2, will give us a better mindshare among the young & the first time users. In fact, Acer, in a short span of time has established a large network of channel partners and has more than half-a-million customer base in the country." Mr. Hrithik Roshan added, "I look forward to partnering with Acer, the fastest growing PC brand globally. With many of its technological innovations and breakthrough moves, Acer Products can really bring lot of "can-do" attitude & style into the lives of consumers today". 

 

Mr. Mukund further revealed, "Adhering to our philosophy of "caring through innovation", we have equipped our products with a suite of friendly and intuitive interfaces called "Empowering Technology" that give users fast and easy access to cutting-edge hardware and software solutions. Fulfilling Acer's mission of breaking the barriers between people and technology, the customer-centric "Empowering Technology" suite brings the latest high-tech innovations in intuitive form, allowing customers to easily experience all the benefits of an Acer system. And this tie-up between the two titans will give a new meaning to this experience".