Jashn Mana Le proclaims Hrithik

Published On: 2012-01-02

Author: Shaheen Parkar

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Jashn Mana Le proclaims Hrithik


Source : Mid-Day

Author: Shaheen Parkar

Date: February 27, 2008


Hrithik sports a stubble in his new Coke ad, which airs this weekend


Hrithik Roshan features in a stubble in his new campaign for a cola. 

It is celebration time for ‘Akbar’ as he makes merry with a group of friends by proclaiming Jashn Mana Le to the accompaniment of Sufi sounds a hangover after playing the Mughal king!

Cola peddlers

As the mercury rises, B-Town brand ambassadors begin peddling their colas for megabucks. Hrithik now joins Aamir Khan as the brand ambassador for Coca-Cola India. It is learnt that Aamir will feature in a subsequent campaign.

While Hrithik will be the face of the soft drink, the Taare Zameen Par director takes on a more corporate image to profile the company and the brand.

Hrithik’s campaign has been conceptualised by McCann Erickson and will air sometime this weekend. The ad is directed by Sabal Singh Shekhawat of Big Picture Company with the background musical score given by Ram Sampath.

Starry tryst

The commercial has a roadside eatery where a bunch of youngsters land up late at night to grab a quick bite. What follows is a tryst with the star (Hrithik) and a magical ride that leaves them in awe!

The ad based on the Jashn Mana Le theme showcases how Hrithik and his friends create a moment of celebration with the bottle.

Hrithik Roshan in new Coca Cola ad campaign
Source: IANS
Date: February 28, 2008

Keen to build a stronger connect with the young generation, global soft drinks major Coca-Cola India here Thursday announced the launch of its new campaign that will feature Bollywood actor and style icon Hrithik Roshan.

Based on the theme 'Jashan Mana Le', the campaign has been designed to showcase the 'magical power' of aerated drink Coca-Cola.

The new commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with Hrithik and a magical ride, which leaves them in awe.

Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms it into an impromptu celebration.

'It feels great to be part of the 'Jashan Mana Le' campaign. It reminds me of the time when I was in college, hanging out with friends, going out and having food together,' said Hrithik in a press statement.

'The emotions captured in the campaign of togetherness and celebrations, being energized by a bottle of Coca-Cola are very real and identifiable. I am sure all including my fans, would find this campaign extremely appealing,' he added.

Venkatesh Kini, vice-president (marketing), Coca-Cola India, said: 'Having made 'thanda' and refreshment synonymous with Coca-Cola, this year we have decided to take the brand communication to the next level. Our 2008 campaign focuses on how a bottle of Coca-Cola infuses a stream of fun, enjoyment and exhilaration into every moment of life.

'The idea of the new campaign is tell the audience how the magical power of the beverage brings celebration into the lives of its consumers. I am confident that the youth today will strongly identify with both the lingo and message of this campaign.'

It has been tentatively decided that the next campaign of the cold drink will feature its brand ambassador Aamir Khan.