Mumbai Indians rope in Hrithik as Brand Ambassador

Published On: 2013-07-04

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Mumbai Indians rope in Hrithik Roshan as brand ambassador


Source: Mumbai Indians and TOI 

Date: April 18, 2008 


Mumbai Indians, which has a star studded cricketing line up led by Masterblaster Sachin Tendulkar, has now launched its mega campaign with none other than Bollywood Superstar Hrithik Roshan. Mumbai Indians, who have specially branded their Fan Club as 'MI Paltan', have used Hrithik in their promotional advertisement campaign as a die-hard fan who espouses the true character and values of a Mumbai Indian. 


In this film, created by Piyush Pandey, Executive Chairman and National Creative Director, O&M, we see Hrithik singing the theme song 'Duniya Hila Denge' (Let's rock the world) as he leads the MI Paltan in support of the legendary captain, Sachin Tendulkar and the team. Hrithik, who had recently undergone a painful knee surgery, did not for a moment hesitate to come out in support of his Mumbai team. 


The film reflects his sincerity and professionalism when he does his graceful steps to keep pace with the pulsating track composed by Tapas Relia and written by Piyush Pandey, Hrithik later said "Mumbai Indians has come a long way as facilitators in achieving a common dream of an Indian World Champ. The 20:20 tournament will see not only some of the best players in the country coming here to play - it will be much, much more than that. The genius that abounds a plenty in our youth if properly streamlined will pay dividends not only to our society but also to our country. 


"The Mumbai Indians now in its embryonic stage is a thrust in that direction. Our young talent led by Sachin Tendulkar will enter into the world of cricketing sports with high spirits, sparkle in their eyes and fire in the belly to simply achieve greater heights and touch the stars," Hrithik added. 


Admiring Hrithik's performance, R Balachandran, Director of Indiawin Sports, promoters of the Mumbai Indians, said "Hrithik has captured the intensity of Mumbai's cricket lovers from the fierce competitiveness of gully cricket to the passion of young professionals to the exuberance of the youth. The leadership qualities of the Mumbai Indians, encapsulated in the iconic Sachin, find a true echo in Hrithik's intensity and power. Powerful performances, on-screen and on the cricket field is what people will see from the Mumbai Indians. And the Mumbai Indians look forward to the support of all their fans at the grounds to cheer them as they step out to win for Mumbai". 


"Hrithik symbolises the spirit of the team," said R Balachandran, director of the newly formed Indiawin Sports - a subsidiary of Reliance Industries which owns the franchise outfit, at a media conference to outline the team's marketing campaign on Monday. The actor is figuring in a promotional video campaign to muster support for the team through a Hindi song "Duniya Hila Denge Hum (Let's rock the world)". The franchisee also announced the ticket prices for the first two matches that the team plays at the Wankhede Stadium and DY Patil Stadium in Nerul, Navi Mumbai, on April 20 and 27 respectively. "The ticket price ranges from Rs 250-500 to the upper end Rs 3000-5000 for the first match while for the second match it ranges from Rs 200-400 to Rs 1000," he added