J Hampstead signs Hrithik as brand ambassador

Published On: 2014-04-13

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J Hampstead signs Hrithik Roshan as brand ambassador


Source: Indiainfoline 

Date: March 11,2011 


The newly shot campaign will be unleashed in various media across the country J. Hampstead is proud to announce its association with Hrithik Roshan, one of the most successful superstars of Bollywood. Hrithik Roshan who has scaled the peaks of success and glory is the new J Hampstead’s Brand Ambassador. 


Hrithik Roshan is one of the most stylish, trendy and successful celebrities with an international appeal and strong presence. With Hrithik’s personality and success, he fits right in the J. Hampstead brand personality. 


J. Hampstead has already done a day long photo shoot with Hrithik in the second week of February 2011 for its premium range of suitings. For the photo shoot Hrithik sported many different looks to go with each of the suit made out of premium J. Hampstead fabric. Hrithik could not help but admire the superior quality of the J. Hampstead fabric that enhanced his style and personality. Ramesh Poddar, Vice Chairman & Managing Director, J Hampstead said “J. Hampstead” is an international, stylish & fashionable brand for the young age achiever. . Hrithik Roshan is also stylish, fashionable & successful with an international appeal and strong presence. Therefore, he is a perfect fit for our brand – J. Hampstead.” 


The newly shot campaign will be unleashed in various media across the country. Press, outdoor and an entire 360 degree multimedia effort has already been planned for the brand communication. J. Hampstead with a heritage of making high quality suiting fabrics for the fashion conscious European has been meeting the aspirations of discerning Indian consumer with its premium quality fabrics made from highly cherished fibres – Wool, Cashmere, Kidmohair, Merino and wool silk. Its worsted range is specially created to give the consumer fabric that is smoother, silkier, more lustrous and softer than any other. This range of suitings is available in super 100’s, 110’s, 120’s, 130’s and super 140’s. J. Hampstead spirit and brand storey is reinforced through the use of noble material, natural colours, tactile sensations and technical innovation derived from J Hampstead’s rich heritage. 


To meet the growing demand for its fabrics the brand commenced production in India. It invested heavily in-state-of-the-art technology sourced from the best textile machinery manufacturers from round the globe. The entire process from yarn to fabric to dyeing is completed under the watchful eyes of highly trained and experienced weavers and technicians. J. Hampstead has also introduced its global range of linen and cotton fabrics to indulge the demand for contemporary clothing. The range of linen consists of elegant & refined shirting and suiting in a selection beginning from 25 lea to the super fine 80 lea. The choices made available to the customer include the classic super whites to more exotic shades. Its Cotton range of shirting and suiting materials are made from the finest of Egyptian cotton. 


The shirting offering encompasses a vast range of designs and colour combinations for formal, office and casual wear with the finest of counts. To cater to the market demand for Cottons collection, designers work round the clock to present as many as 200 to 300 new designs every month. In the quest to offer superior value to the customers, the company has incorporated the Liquid Ammonia Process (LAP). The benefits of long lasting wrinkle-free properties and higher luster imparted in the fabric are cherished by the customers. The J. Hampstead Apparel Collection consists of an exquisite range of shirts that define style and elegance. A perfect fusion of chic fashion and gentle comfort. Each J. Hampstead shirt is made from pure cotton. The fabrics undergo a variety of processes to give the shirts greater softness, better abrasion resistance and a wrinkle-free, easy-to-wear, radiant finish j. 


Hampstead shirts are meticulously crafted and designed to deliver a high-end quality product. J. Hampstead brand has been endorsed in the past by world known celebrities like Leander Paes, Mahesh Bhupathi, Geoffrey Boycott, & ace bollywood actress Priyanka Chopra. J. Hampstead was brought in India by Siyaram Silk Mills Ltd. the flag ship company of Rs. 3000 crore Siyaram Poddar Group. For over three decades, Siyaram Silk Mills Ltd. has been catering to the aspirations of young India by making contemporary fashion accessible to the masses. Siyaram’s unparalleled network of a whopping 50,000 retail outlets, makes it one of few brands that appeals to both, urban and rural India. Siyaram’s flagship brands include Siyaram’s, J. Hampstead, Mistair, MSD and Oxemberg. The brand’s positioning ‘Come home to Siyaram’s has forged an emotional connect with Indians across the globe.