Lifebuoy Little Stars Meet Super Star Hrithik

Published On: 2012-07-08

Author: unknown

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Lifebuoy Little Stars Meet Super Star Hrithik Roshan

Source: Business Wire

Date: February 24, 2007



Ten little stars from across the country enjoyed a face to face meeting with Krrish super star Hrithik Roshan. The little stars had a fun filled evening playing games painting cards for Hrithik, solving puzzles etc. The kids had a rare opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero. It was an evening that these little stars will remember for a long time.


Lifebuoy stands for encouraging the hero within us, by living life without fear, like they say “Koi Darr Nahi” Super hero Krrish does good for society and lives his life without fear. Krrish’s mask was the object of transformation – he turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Lifebuoy tied up with the movie Krrish, for joint promotion. Lifebuoy soaps are all about protection and that is the common thread between Lifebuoy & Krrish, since the face of the mask is a symbol of protection against the bad & the evil of the society.


The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars.


Mr. Punit Misra, Marketing manager, HLL said “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We chose Lifebuoy over other brands since the brand is all about protection & Krrish’s character is all about protecting the world from enemies. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion”