Source: MC
Date: March 29, 2007
In a move aimed to strengthen its commitment to the Indian market and build on its position as a leading lifestyle brand, Sony Ericsson announced Bollywood superstar Hrithik Roshan as the company’s brand ambassador for India and the SAARC countries.General Manager, Sony Ericsson India, Sudhin Mathur made the announcement in Mumbai today.
Hrithik will be endorsing all Sony Ericsson products and will be part of the company’s marketing initiatives. As Sony Ericsson’s brand ambassador and role model for millions of Indian fans, Hrithik Roshan will play a key role in further strengthening the brands connect with the local audience in India, and in enhancing brand recall and popularity to fuel business growth.
Commenting on this association with Hrithik Roshan, Mathur said, "India is a very exciting and high-growth market for Sony Ericsson. The company has witnessed this growth through launch of the most innovative products backed by strong customer focus and exciting marketing campaigns that revolve around entertainment. With movies being the face of our society; bollywood is one of the most effective routes to connect with the Indian audience, as it offers instant entertainment, instant identification, instant star power and strongly influences popular culture.”
He added, “Superstar Hrithik Roshan was an obvious choice for us, as he is the perfect synonym for the Sony Ericsson’s brand values - of performance, lifestyle and entertainment. Similar to Sony Ericsson, Hrithik Roshan connects with audiences at an individual and collective level and is aspirational and cool for the youth.”
Speaking on the occasion, bollywood superstar Hrithik Roshan said, “I am honored to be associated with Sony Ericsson - one of the most innovative and aspirational brands in the world. I personally love Sony Ericsson, as a brand that offers the coolest and most innovative phones, be it in music, camera phones or smart phones."
"Only Sony Ericsson can offer a WALKMAN® or Cyber-shot™ branded phone – one device that offers the more perfect technology combination – Ericsson’s mobile telephony and Sony’s Digital Entertainment expertise. From now on, I will be enjoying all my personal music on my Sony Ericsson WALKMAN® Phones and taking personal photographs with the Cyber-shot™ phone”
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Date: March 29, 2007
Source: DNA India
BANGALORE: Mobile handset maker Sony Ericsson today named Bollywood actor Hrithik Roshan as its brand ambassador for India and SAARC countries.
Hrithik will be endorsing all Sony Ericsson products as part of the company's marketing initiatives, a company statement said.
As brand ambassador, he will play a key role in further strengthening the brand's connect with the local audience in India and in enhancing brand recall and popularity to fuel business growth, the statement added.