Hrithik is the flavour of the season with marketers

Published On: 2012-07-13

Author: unknown

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Hrithik Roshan and Priyanka Chopra are the flavour of the season with marketers.

Source: Business Standard

Date: July 4, 2007


Ever since the fortunes of Team India took a nosedive (think World Cup) and the cricket board restraint on the number of endorsement deals players can undertake, a new set of celebrity endorsers — filmstars Hrithik Roshan and Priyanka Chopra — appear to be raking in the moolah.


Roshan has no less than eight brands in his kitty with Acer and Sony Ericsson the latest additions to his kitty of Parle, Hero Honda, Macro Man, Tata Sky (a three-month promotional deal rather than a full-fledged contract), John Players and Coke.


Afsar Zaidi, president, Carving Dreams Entertainment, says “Hrithik is one star who reaches out to people across all age groups.” Zaidi’s company has been handling Roshan for a couple of years now.


Although Zaidi does not disclose any figures, he says Roshan is certainly among the top two-three in terms of endorsement fees (Rs 4-5 crore).