Source: IndiaFM
Date: March 20, 2008
Post the success of Jodhaa Akbar, Hrithik Roshan is on a high. Hrithik who is quite a favorite in the endorsement circle, was announced as the brand ambassador of the new, improved Cinthol range of soaps, talc and deo at a function in Mumbai yesterday (March 19)
Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), unleashed '24-hour confidence' with its new range of soaps, talc and deo sprays in three exciting fragrances - Classic, Cologne and Sport in a trendy new packaging. Even its earlier products Cinthol fresh soap and Cinthol regular soap will now be available in a new and exciting packaging.
Speaking at the launch, Mrs Tanya Dubash (Executive Director and President-Marketing of Godrej Industries), said "The new Cinthol range stands for confidence of achievers who constantly strive to realize their aspirations without stopping. Cinthol gives them '24-Hour Confidence' and enables them to lead a 'Don't Stop Life'. Hrithik Roshan was chosen as the brand ambassador as he exudes confidence and doesn't stop till he meets the high benchmarks he sets for himself"
Hrithik added, "It's an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about '24- Hour confidence', energy and a 'Don't Stop Life' attitude, it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle and attitude"
So, get ready to see Duggu flaunt his macho look for this commercial soon.
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Source: Business Standard
Date: March 19, 2008
Godrej Consumer Products (GCPL) today relaunched its Cinthol range of soaps, talcs and deodorants with Hrithik Roshan as the new brand ambassador.
Tanya Dubash, executive director and president (marketing), Godrej Industries, said: "The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realise their aspirations without stopping. Cinthol gives them 24-Hour Confidence and enables them to lead a - Don’t Stop Life."
Hrithik added: "It’s an honour for me to be associated with a brand like Cinthol, which has such a strong legacy. As Cinthol is all about 24-hour Confidence, energy and a 'Don’t Stop' attitude, it was very natural for me to associate with this brand. It is in perfect sync with my lifestyle & attitude."
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Source: CNN IBN
Date: March 20, 2008
By: Mihir Trivedi
Mumbai: He certainly knows the right moves — both on the silver screen and in commercials — that will take him straight into the hearts of millions of admirers.
Hrithik Roshan's looks and moves have him firmly entrenched into the minds and hearts of millions of film-goers and his new Cinthol soap advertisement sees him at his adventurous best.
He is trying the bare-chested look once again, after Dhoom 2 and is putting his muscles to good use for the commercial.
Curiously, after putting in so much effort, the star was missing from the launch of the commercial. However, there was a good reason for that — too much work!
The Bollywood heartthrob — apart from being over burdened with work — is currently nursing a bad knee. He's off to Greece to attend to his knee.