Radico Khaitan unveils new M2

Published On: 2012-07-25

Author: unknown

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Radico Khaitan unveils new M2 - Magic Moments Vodka

Source: MoneyControl
Date: 15 July 2008

Radico Khaitan Ltd, one of India’s largest liquor company, launched its new ‘M2 - Magic Moments Vodka’. The Brand Ambassador is the bollywood style icon Mr. Hritik Roshan.

Speaking on the occasion Hrithik Roshan said I am happy to be here for two primary reasons. One, Magic Moments promises everything that a great life should have fun, enjoyment, zest and, above all, ZING! Two, as you will see, Magic Moments embodies an excitement in and for life. Its promise and call for Zing up life gives the brand a different attitude and a mindset every youngster can identify with.

Magic Moments Grain Vodka is targeted at the young and the young at heart.

Speaking on the occasion Mr. Abhishek Khaitan said I am extremely delighted to have Hrithik Roshan with us and I am sure that this is one clear case of being an eminently accurate personality fit. The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments Vodka brand and the experience that it promises its customers.

He added "The brand started off with a unique underwater branding and the Magic window packaging. The brand has now undergone a change to clearly establish a category and flavour leadership on a long term basis."

The packaging is surely a first of its kind. The company has invested in the latest Packaging Decoration technology currently being used in Europe. The plant for this has been set up at Bahadurgarh. The unique aspect of this is that the bottle will have graphics directly printed on to it.

M2- Magic Moments Vodka has also been launched in six flavors i.e. Chocolate, Orange, Green Apple, lemon grass & Ginger, Lime and Raspberry.