Source: PTI
Date: September 13, 2008
Two-wheeler major Hero Honda Motors has roped in all its brand ambassadors to feature in a music video celebrating the company's silver jubilee year.
The company released the video today on completion of its 25th year.
Hero Honda's video features its brand ambassadors such as Bollywood stars Hrithik Roshan and Priyanka Chopra, cricketers Virender Sehwag, Irfan Pathan, Suresh Raina, Gautam Gambhir, Ishant Sharma and shooter Rajyavardhan Rathore, the company said in a statement.
"In our 25th year... We wanted to celebrate the young and emerging India, an India which is confident of taking on the world. This India story is best reflected in the success of our young achievers from the field of cricket and entertainment," Hero Honda Motors Vice President (Marketing and Sales) Anil Dua said.
The music video has been shot at five different locations across the country as well as abroad in Mumbai, Jaipur and Kuala Lumpur. The project was spread over a period of two months.
Titled "Hero Honda Dhak Dhak Go", the three-minute long video has been conceptualised by Draft FCB Ulka and produced by Ravi Udyawar. Ranjit Barrot has composed the track and the vocals have been recorded by Shankar Mahadevan, Sukhwinder Singh and Shreya Ghoshal, the company added.
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Souce: Indiainfoline.com
Date: September 12, 2008
Celebrating its twenty fifth year, Hero Honda Motors Limited (HHML) is set to release an innovative music video across all TV channels.
The music video features for the first time top achievers from Bollywood and sports together to celebrate the 25th year of another high achiever – Hero Honda Motors – which has retained the coveted title of world’s largest manufacturer of two-wheelers for seven consecutive years.
In a casting coup of sorts, the company has roped in almost all its brand ambassadors to feature in the music video - Bollywood heartthrobs Hrithik Roshan and Priyanka Chopra; top cricketers such as Virender Sehwag, Irfan Pathan, Suresh Raina, Gautam Gambhir and Ishant Sharma; and ace Indian shooter Lt. Col. Rajyavardhan Rathore.
Titled “Hero Honda Dhak Dhak Go”, the blockbuster three-minute long video has been conceptualized by Draft FCB Ulka and produced by Ravi Udyawar who has several music videos to his credit, including the recent Strings' video featuring John Abraham, titled "Koi Aaney Wala Hai".
The catchy music track has been composed for a pan-India feel reflecting the brand’s reach. Composed by Ranjit Barrot and complemented by the voices of Shankar Mahadevan, Sukhwinder Singh and Shreya Ghoshal, it’s a perfect blend of sufi and rock, the flavour of music that the youth a with today.
Shot at five different locations across the country and abroad, including Mumbai, Jaipur and Kuala Lumpur, the project was spread over a period of two months.
Anil Dua, Sr. Vice President (Marketing & Sales), Hero Honda Motors, says “In our 25th year, we feel very young and energetic, and hence the idea was to do something different, and not follow the stereotype. We wanted to celebrate the young and emerging India – an India which is confident of taking on the world. This India story is best reflected in the success of our young achievers from the field of cricket and entertainment. The storyline and lyrics convey this message very beautifully.”
“Hain Yuva Desh Ki Dhadkan Hum, Laakhon Karoron Saath Hain, Duniya Ko Dikha Dein Aapna Dum, Har Saapne Mein Vishvaas Hai, Bhar Le Dil Mein Iss Josh Ko, Dhak Dhak Go.”