Source: Mid Day
By: Tushar JoshiDate
Date: September 15, 2008
Hrithik Roshan is in talks with a pharmaceutical company to endorse anti- smoking chewing gum. Though he hasn't signed on the dotted line, sources reveal that Hrithik will resume talks on returning from his New Mexico schedule.
A source reveals, "Pfizer is planning to launch anti smoking chewing gum in the country. They are in talks with Hrithik to endorse the product. Once Hrithik gives his approval, they plan to break into a huge campaign. Hrithik doesn't smoke and advocates anti smoking to all his close friends and family."
If the deal goes through, Hrithik would be the first B-Town actor to endorse such a product. The source adds, "Hrithik has a clean image in the industry. Also kids form a huge part of his fanbase. Endorsing an anti-smoking product would only enhance his image and help him draw in more crowds."
Only choice
It is learnt that the company bringing the product out didnt want to approach any other actor. Hrithik was the first and only choice when they decided to launch the product in India. "There will be a series of print and TV ads during the launch. There are also chances that Hrithik may use the product in one of his future projects."
----
Source: Bollywood Mantra
Date: 15th September 2008
After Shahrukh Khan, it’s now Hrithik Roshan who is breaking the headlines for smoking. While Shahrukh favors smoking, Hrithik opposes it. Hrithik has a clear picture in the industry for not holding butts in films or in social gatherings. On looking at this positive angle, a pharmaceutical company has approached him to endorse anti-smoking chewing gum. He is in talk with the company and would sign the contract soon after he returns from New Mexico. It is learnt that Hrithik is the only choice of the company and they are planning innumerable ads with him for print and electronic media.
A source reveals, "Pfizer is planning to launch anti smoking chewing gum in the country. They are in talks with Hrithik to endorse the product. Once Hrithik gives his approval, they plan to break into a huge campaign. Hrithik doesn't smoke and advocates anti smoking to all his close friends and family."
The source adds, "Hrithik has a clean image in the industry. Also kids form a huge part of his fanbase. Endorsing an anti-smoking product would only enhance his image and help him draw in more crowds. Hope, Hrithik’s product may appeal the youths.