Source: Indiantelevision.com
Date: 8 October 2009
In a bid to reinforce it's connect with the youth, apparel retailer Provogue India has roped in Bollywood actor Hrithik Roshan as its new brand ambassador.
It has also unveiled a new ad campaign endorsing the tagline, 'Be The Change', which establishes the new look of the brand.
Provogue MD Nikhil Chaturvedi said, "I could not be more proud to welcome Roshan into the Provogue family. Provogue stands for superb quality, innovation and style and Roshan's suave and charismatic personality epitomizes Provogue's ideology of fashion."
The ad campaign will begin from 9 October and will be held across print and outdoor media.
Earlier, the Provogue brand had been endorsed by Fardeen Khan and Saif Ali Khan.
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Source: Glamsham
Date: October 9, 2009
As Provogue races ahead in its tenth year, the clothing brand now delivers the ultimate punch of dynamism and energy. The pioneering fashion brand Provogue, which was launched by Fardeen Khan and then endorsed by Saif Ali Khan, has announced the signing of Bollywood superstar and youth icon Hrithik Roshan as its new Brand Ambassador at a press conference held recently in Mumbai.
Hrithik Roshan is a leading youth brand and his quintessential blend of spirit and style makes for an ideal connect with the brand, which stands for the best in 'Style and Fashion'. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of the Brand. With Hrithik as the new face, the brand is reinforcing its strong bond and connect with its target audience of youthful consumers.
Announcing the news at a glamorous launch event, Nikhil Chaturvedi, Managing Director of Provogue said, "I could not be more proud to welcome Hrithik into the Provogue family. And Hrithik's suave and charismatic personality epitomizes Provogue's ideology of fashion.'
Expressing his excitement, Hrithik Roshan said, "It is a pleasure to lend yourself to a great brand that makes its presence felt. Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India and it's a great privilege for me to be associated with the team. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart. I am delighted to be associated with the pioneer of Indian fashion."
Provogue's new campaign underlying ethos is about being the change we want to see in the world. It deals with all the attributes associated which act as a catalyst to this change. Be it courage, hope, attitude or glory. Giving fashion yet another milestone, the new campaign is all about being the next and cutting edge in its offering. Thus inspiring, exciting and inviting individuals to 'BE THE CHANGE' that new India aspires to be.
Speaking on the association with Hrithik Roshan, Salil Chaturvedi, Deputy Managing Director, Provogue said, "Hrithik symbolizes all that Provogue stands for. He is a youth icon, a trendsetter with an incredible blend of style and personality and he fits seamlessly into our new campaign."
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Source: afaqs
Date: October 09, 2009
Fashion brand, Provogue has announced its new campaign and has signed actor Hrithik Roshan as its new ambassador. Before this, actor, Saif Ali Khan endorsed the brand, which is in its tenth year.
In a press statement, Nikhil Chaturvedi, managing director, Provogue says, "Provogue stands for quality, innovation and style and Hrithik Roshan's personality epitomises the brand's ideology of fashion."
Salil Chaturvedi, deputy managing director, Provogue adds, "He (Roshan) is a youth icon, a trendsetter with an incredible blend of style and personality and he fits seamlessly into our new campaign."
Mumbai-based agency, Makani Creatives handles the creative mandate for Provogue. The agency has been working on the brand since its inception. The media duties are handled in-house.
On the new campaign, Sameer Makani, managing director, Makani Creatives tells afaqs!, "It is going to be a print-oriented campaign positioned around the attitude -- 'Be The Change'."
Makani says that each letter in the word 'change' stands for a particular value -- courage, hope, attitude, next, glory and edge, respectively.
While the teaser campaign was launched two weeks ago, the new print campaign for the brand's winter collection will commence on October 09. It will consist of six different shots of Roshan, each signifying one of the six values, and one consolidated shot of the actor.
On his association with the brand, Roshan says, "It is a pleasure to lend yourself to a brand that makes its presence felt. I tend to endorse brands selectively as I need to relate to the brand and believe in it."
Provogue changes its brand ambassador every three years. Before Roshan and Khan, actors Fardeen Khan and John Abraham have been the ambassadors.