Meet the stars of Kites with Acer

Published On: 2012-08-23

Author: unknown

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Acer gives a chance to meet stars of the movie Kites

Source: India Infoline

Date: April 29, 2010


Acer the PC hardware giant is back with another inspiring end customer offer, called ‘Meet the Ace’. Upon buying an Acer computer powered by Intel CoreTM i processor, customers get to participate in this innovative contest which enables them to win a dinner with the stars of the movie Kites.


Kites starring Hrithik Roshan and Mexican actress Barbara Mori is produced by Rakesh Roshan and directed by Anurag Basu. Being marketed and distributed worldwide by Reliance BIG Pictures Kites will release worldwide on May 21st, 2010.


Acer’s association with this movie is a logical fit since this movie stars the youth icon, Hrithik Roshan, who also is their brand ambassador, thus helping the brand establish a closer connect with the computing aspirations of millions of Indians.


Any customer, who purchases an Acer computer, powered by Intel CoreTM i processor, between the 28th of April & 26th of May 2010, can enroll in this contest by answering a few simple questions related to the movie. The contest is rolled out across India where three lucky couples will be treated to an all expense paid trip to Mumbai to meet & dine with the star cast of the movie Kites. The company will also give away 5 Acer Smartphones & 50 Kites merchandise to other winners of the contest.


"Our association with Hrithik Roshan as our brand ambassador for the past three years has significantly enriched our presence in the market. Our proposition of fresh technology, first to market strategies, enhanced product lines and our expanding distribution and retail reach, we are confident of heading towards the top stature in India,” said Mr. Rajendran, CMO, Acer India. "Hrithik stands for everything that is great about the youth of our country and we believe that the association is a perfect match between what we stand for as a brand and what he represents - youthfulness, highly trendy, tech savvy, friendly, adorable and aggressive", he added.


The combination of Acer’s Intelligence & Integrity with Hrithik’s Talent & Inspiration is sure to continue influencing the consumers in a positive way for brand Acer.


Expressing his enthusiasm about his association with Acer, Mr. Hrithik Roshan said, "Representing Acer implies connecting with a brand that is synonymous with futuristic technology. Brand Acer has always focused on state-of-the-art innovations that can simplify life through technology. This surely will take Acer to the peak of the global computing world, soon. I am happy to be associated with Acer, the most preferred brand of today’s youth and I am sure that the mutually beneficial relationship will only become stronger with time".


The company has aggressive plans to promote its brand association, with Hrithik, through various media.


According to Prakash Bagri, Director - Marketing, Intel South Asia "Intel is delighted to collaborate with Acer for their 'Meet The Ace' consumer offer. The Acer product line for this offer uses the all-new 2010 Intel CoreTM processors. Based on Intel's award-winning Nehalem architecture, these processors deliver smart performance for demanding mainstream applications such as music, gaming, videos, photos, social networking and more. We are pleased to work with Acer in this endeavour."


The innovation and integration has been identified and executed by MATES (Entertainment Unit of Madison World). “The association with KITES and hence Bollywood today increases not only the impact but also the visibility and consumer interest of the offer and it exponentially massifies the whole proposition thereby bringing in the necessary footfalls for the consumer offer” said Mrs. Darshana Bhalla, CEO, MATES.


In keeping with the company’s philosophy of breaking barriers between people & technology, Acer rolls out exciting offers for its end customers all through the year. The Meet the Ace offer empowers customers by providing them access to better price with superior technology, on Acer’s notebooks.