Source: Newswala
Date: October 19, 2012
Acer India, a leading IT vendor, on Friday announced the launch of its new TVC campaign with its brand ambassador and actor Hrithik Roshan. In a first of its kind, the TVC was shot using Acer laptops. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer's new range of laptops - Ultra Light, Ultra Fast and with Dolby Sound.
The entire TVC is a testament to the power of Acer's laptops, which as Hrithik says, is powerful enough to create this film. Harish Kohli, Managing Director, Acer India, said,"Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking." The commercial has been conceptualized by BBH and shot by film director, Abhinay Deo of 'Delhi Belly' fame.