Hrithik to endorse Joyalukkas

Published On: 2012-09-27

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Joy Alukkas signs Hrithik Roshan as brand Ambassodor


Source: City Journal 

Date: 08 Oct 2013 


Joyalukkas announced that it has added Hrithik Roshan, Bollywood superstar and global icon, to its star studded list of brand ambassadors. As part of its “be global, touch local” strategy the endorsement of Hrithik Roshan paves the way for the Group’s expansion plans globally and will represent the brand globally. 


“The reach of Indian cinema has gone beyond just an Indian audience, its attracts audiences from across the world regardless of nationality. For Joyalukkas, the decision to sign on HrithikRoshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a Fashion Icon. The hard work and dedication that Hrithik brings to all his endeavors, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Joy Alukkas, Chairman and MD Joyalukkas Group. 


“Being a brand ambassador for a jewellery brand is definitely a first for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable. Joy Alukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewellery, but also by its aggressive growth strategy which has crowned it the world’s favourite jeweller,” commented Hrithik Roshan of the endorsement. 


Hrithik Roshan is a part of the Group’s “be global, touch local” strategy for 2013, whereby key brand ambassadors, within the film industry, are identified and signed on based on their consumer reach and acceptance. After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced the signing of South Indian superstars, R Madhavan, Suresh Gopi, Sudeep and AlluArjun, much to the delight of shoppers in the region.



Hrithik to endorse Joyalukkas


Source: Hindu Business Line 

Date: October 8, 2013 


The jeweller Joyalukkas has signed Bollywood actor Hrithik Roshan as its brand ambassador for its planned global expansion. “The decision to sign Hrithik Roshan is strategic due to the global recognition he has received over the years as a symbol of Indian cinema as well as a fashion icon,” said Joy Alukkas, Chairman and MD of the group said. The jeweller sells in 10 countries.