Source: Bollyspice
Date: January 24, 2014
Hrithik Roshan who recently turned 40, is every bit the superhero that we get to witness on screen. The actor was in his usual positive and enthusiastic mood at Asia’s first Google + Shoppable Hangout in association with Myntra.com for his new clothing brand – HRX. With the help of this first of it’s kind initiative, fans of Hrithik were able to chat with the star, check out the clothes and shop live. He talked about the inspiration behind the brand, the philosophy behind the ‘X’ in HRX and the big plans that he has for the brand.
When asked about HRX, this is what Hrithik had to say, “HRX is the most exciting thing I have done in my life. We have brainstorming about this for close to three years now. HRX is not me, it is a symbol that points to a certain set of philosophies, to battle the challenges which I have faced from time and time again. Everyone single person, no matter who he is, wants a change in his life. Whether it is the way you look, the fitness, the clothes, your mind, your emotional journey, we all want to change something about ourselves. We want to be the best versions of ourselves. We all have the resources to do it, but nobody really knows how to do it, no one has to access to do it. HRX is about empowering yourself first, to know that nothing is impossible. Two people faced with the same challenges, one of them overcomes, the other succumbs – what differentiates the two of them? That is where the ‘X’ comes in. The ‘X’ factor. I have great plans and dreams, this is just a starting point.”
And what is the philosophy behind the ‘X’ in Brand HRX?
“When I say that whatever is happening around me, is a result of my doing then you take the steering back in your hands. I can steer it any which way possible from this point on. That’s the ‘X’. You take the responsibility in your hands instead of blaming people. When you attribute blame to others, you give away your power. ‘X’ is about taking back that power. I am responsible for what is happening in my life,” he said.
Hrithik is often spotted wearing the signature hoodies from HRX and he told the fans why he loves them so much.
“You know when you want to sleep at night, you know the comfort of that? These hoodies are like that, very cozy!” grinned Hrithik.
When asked whether he was interested in starting a line for all his female fans, the honey eyed actor said, “Women rule the world! The women’s line will be designed just by me!”
Hrithik also excitedly revealed that he has bigger plans for his brand HRX. He said that over the course of this year, people will get to see bigger surprises from him.
Bollyspice wishes Hrithik a successful, healthy and peaceful year ahead!
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'Women rule the world! The women's line will be designed just by me!'- Hrithik
'Hrithik is a tough task master...he pushed us to innovate; look at fit and comfort first. '- Gautam.
'Through HRX I want to contribute in whichever way I can to the millions of people who look up to me, who want to bring about a change in their life but dont know how. I am here to guide them through it, to be a constant companion.'- Hrithik
'13 is my number because it is supposed to be the unlucky one! I turned that around..KNPH released on 13th Jan! The rest is history!'- Hrithik
'No matter how hard it is, if you just pretend that it's effortless...it turns effortless.'- Hrithik
'You can change the world with your two hands. You think you have overcome one challenge not knowing your most monstrous challenge lies ahead. It is possible to change your life with your hands- I am living proof of that'- Hrithik
'Competition is the platform where you get other people to push you to excel!'- Hrithik
'10 years from now, I am going to be at the top of the world with my team and we are going to be there with the millions of people who we have been able to empower.' - Hrithik
'One of the philosophies of HRX is to allow others to contribute to your life.'- Hrithik
'X is about taking back the power- you take the responsibilty of your environment back into your hands. You steer your life in your direction'- Hrithik
'When you attribute blame to others, you give away your power'- Hrithik
'The X is about finding your extreme- what is your potential as a human being; how much can you contribiute to the world'- Hrithik.
'I have to move forward no matter what'- Hrithik
'This is the start. Over the course of this year, people will see the big plans we are contemplating and they will all roll out this year. It is so huge and so big...its unimaginable'- Hrithik
'When people applaud me for something I want them to look at it as a reflection of the potential that lies within them.'- Hrithik
'HRX is all about empowering, to know that NOTHING is impossible.' - Hrithik
'HRX is not me, it is a symbol that points to philosophies; to battle the challenges I have faced from time and time again... Every single person wants the change in their lives to be the best version of ourselves... HRX is about empowering yourself' - Hrithik
'HRX is the most exciting thing I have done in my life and we have been brainstorming it for three years'- Hrithik
"My vision for HRX goes beyond fitness and fashion. It is about manifesting transformations." -Hrithik
“I am thrilled to be a part of Asia’s first ever Shoppable Hangout organized by Google and our exclusive partner Myntra.com. It will give me an opportunity to interact with my fans and shoppers, and showcase my new clothing line – HRX more intimately. I am confident that through this initiative, shoppers will feel more connected to the brand.”- Hrithik
When asked about his ‘personal upheavals’ of the last month by a journalist during the Hangout, Hrithik replied “What choice do I have? What choice does anyone have in their lives? You can not choose your problems. When somebody else goes through a problem in their lives, there could be upheavals..it could even be a tragedy. When you look at it and try and put yourself in that person’s place, you probably will have some kind of objectivity and you can say ‘I can do this and I can do that’ but you can’t choose your own problems and when it’s your own problems and insurmountable challenges as they sometimes seem to be, when they bog you down, you lose objectivity, you lose clarity, you don’t really know which way to go. The only thing you have in your hands is, I would say, the ability to keep standing strong, your ability to keep moving forward. And as long as you doing that, it doesn’t matter if you haven’t got any answers, you just keep asking the questions. You can’t do it in the state of ‘why me?’......you just gotta stand up and you gotta stand tall and say no matter what ‘I will keep on moving forward’ and one day my answers will come. I only have questions now, one day the answers will come. In the meantime you remove the focus from yourself...shift the camera onto other people and ask yourself how can you make them happy. What can I do to contribute to the people around me? And your problems disappear’.
The philosophy behind the ‘X’ in Brand HRX- ‘If one of my film failed and I felt that I gave it my 200 percent but it still failed. Maybe I was satisfied with the 200 percent effort I put in but maybe that wasn’t enough. Maybe I needed to give it 300 percent. Thats the ’X’ where you have to find out your own extreme. How much can you push yourself in order to live the best life possible....every single time I have been down and out. I have felt the fears, I have felt the impossibilities of any kind of good..in the near future; this is what I leaned on. I said ‘No matter what, if I succumb right now my story says the same. Its my responsibility- I need to take complete responsibility of my environment. When i say that whatever is happening around me, is a result of my doing then you take the steering back in your hands. I have made this possible, I can steer it any which way possible from this point on. Thats the ‘X’ . You take the responsibility in your hands instead of blaming people. When you attribute blame to others, you give away your power. ‘X’ is about taking back that power. I am responsible for what is happening in my life.