Hrithik to endorse face wash for Emami

Published On: 2012-10-16

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Emami ropes in Hrithik Roshan to endorse Fair and Handsome brand

Source: Hindu Businessline
Date: March 9, 2015

Fast moving consumer goods major Emami Ltd has roped in actor Hrithik Roshan as one of the brand ambassadors for the ‘Fair and Handsome’ brand.

Hrithik, already a brand ambassador for Emami’s “He” range of men’s deodorants, will now endorse the “fairness” face-wash (under the Fair and Handsome).

The Fair and Handsome brand is pegged at Rs 235 crore, a release issued by the company said.

The brand portfolio, currently includes a “fairness” cream and the face-wash for men. While the cream was launched in 2005; the face-wash was launched last year.

According to Mohan Goenka, Director, Emami Ltd, the habit of using a face wash is building up now.

“There is a lot of potential in the men’s face wash category which is approx Rs 250 crores in size, and has been witnessing an exciting 50 per cent plus growth rate year on year. We want to capitalise on the opportunity. Roping in Hrithik is a step towards that,” he said.
Hrithik to endorse instant fairness face wash for men
Source: IANS
Date: March 9, 2015

Hrithik Roshan will soon be seen in TV commercials promoting an instant fairness face wash for men by one of India's leading FMCG companies, a statement said on Monday.

Emami Limited has roped in superstar Hrithik Roshan as one of the brand ambassadors for the 'Fair and Handsome' line of products, a Rs.235 crore power brand and a category creator, a statement from the company said.

The popular actor will be endorsing the 'Instant Fairness Face Wash' which was launched in February.
"With this, Hrithik becomes the second celebrity to join the Fair and Handsome portfolio after eight long years since Shah Rukh Khan first started endorsing the brand," the release said.

"In the Indian summer, however tough men may be, it is but natural for men's skin to be over-exposed to sunlight, sweat, oil and dirt due to the strenuous demands of the present day environment," Hrithik said in the statement.

"I experience them regularly as my shoots take me outdoors, ruthlessly exposing my skin to these elements," he said.

The actor said the face wash gives him a "refreshed feel and an instantly brighter look and I am glad the brand is putting emphasis on this aspect."

Hrithik's association with the brand would be supported by a 360 degree integrated communication.
A television commercial featuring the actor, developed by Vox Parables and directed by Vishal Vij will go live on air soon.