Source: Absolute India
By: Bharati Dubey
Two of India's finest dancers, Hrithik Roshan and Tiger Shroff to shake a leg together for the first time in a musical video to promote brand HRX
Two of India’s finest dancers, Hrithik Roshan and Tiger Shroff will soon be together shaking a leg for a music video. The music video is for Hrithik’s apparel brand HRX. The song for the music video has been sung and composed by Ankit Tiwari and will be directed by Sam Ahmed who shoots most of the Hrithik Roshan’s commercials, while Anand Halve is the brand consultant.
Hrithik and Tiger have been good friends way before the young star's debut in Bollywood last year with Heropanti. Also, it may be noted here that Hrithik signed Tiger as HRX’s first brand ambassador. And indeed, this is a big moment for Tiger, who has always idolised Hrithik. The two were first seen dancing together at IIFA. Though it was hardly a five minute gig, the audience simply loved seeing both of them sharing the stage. HRX is a fitness and lifestyle brand based on Hrithik's ideology, which is to empower and inspire people to become the best version of themselves.
Launched in November 2013, HRX is owned by Hrithik and Afsar Zaidi, Founder and MD, Exceed Entertainment. The brand sells accessories, footwear and apparels including casual wear and active wear. It has recently added deodorants to its product line. Since the time of its launch, HRX products have only been available on Myntra and the Flipkart app.
Note: Hrithik and Tiger will be doing 2 separate videos for the brand.