Xiaomi launches Mi Band HRX Edition

Published On: 2012-11-01

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Xiaomi launches Mi Band 'HRX Edition' in partnership with Hrithik Roshan's fitness brand

Source: DNA
By: Niharika Sharma
Date: Sep 15, 2017

Hrithik Roshan owned HRX on Friday co-launched Mi Band - HRX Edition with Xiaomi. 

Priced at Rs 1299, the fitness band will be available in blue colour. The HRX Edition is an adaptation of Xiaomi’s successful Mi Band 2 for its Indian Mi fans. 

The company claimed that the fitness brand can be used for straight 23 days on a single charge. It comes with a low-energy bluetooth 4.0 chipset, and a power efficient OLED display. 

The band can monitor users' steps, calories burnt, and sleep patterns, and could also display notifications including incoming calls or text messages.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, "Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band - HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead". 

On the partnership with Chinese brand Xiaomi, Hrithik Roshan said , "I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands - HRX Edition is an opportune decision as they are in sync with our philosophy. "
Mi Band - HRX Edition will be available for sale from September 18 on Mi.com and Mi Home stores. 
Following that, from September 20th it will also be available across Flipkart, Amazon, and Myntra. Mi Band HRX Edition will also be available for a special preview sale at our fitness partner in Bangalore - Curefit, on the Curefit app and all Cult fitness centres between 18 to 20 September.