VIP brings back its iconic jingle

Published On: 2012-11-04

Author: unknown

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VIP Industries replays its iconic jingle 'Kal Bhi, Aaj Bhi, Kal Bhi VIP' in a new TVC

Source: ET Brand Equity 
Date: Nov 17, 2017

VIP Industries launches its new advertisement to commemorate 50 golden years in India.

The campaign features actor Hrithik Roshan, and it’s iconic jingle ‘Kal Bhi, Aaj Bhi, Kal Bhi VIP’. To celebrate its 50th year, the brand has launched the 50-50 campaign, where VIP industries is offering a 50% discount on their select product folio including VIP, Aristocrat, Carlton, Skybags.

Whyness has conceptualized and executed the TVC.

Speaking about the concept and his experience of working on the campaign, brand ambassador, Hrithik Roshan said, “VIP is a brand that goes back to my childhood, I have grown up listening to the Kal Bhi, Aaj Bhi, Kal Bhi VIP jingle. It gives me immense pleasure to be a part of an iconic campaign like this. I would like to congratulate the brand on its 50th year, as they continue to create more memories for travellers.”

Sudip Ghose, senior vice president – sales, marketing and service, V.I.P Industries, added, “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offer a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore we are doing our bit by offering 50% discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

Speaking from a creative perspective Ravi Deshpande, chairman, Whyness, said, “This ad is a celebration of VIP's '50% off on its 50th-anniversary' offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

This is a 360 degrees campaign, covering all major TV channels, radio stations, OOH sites and social media platforms.


Creative agency: Whyness

Chairman: Ravi Deshpande

Creative team: Ranjit Sasidharan, Gia Fernandes

Accounts team: Bhavesh Nainani, Chetan Mane
Production house: FAR Commercials
Director of the film: Jeff Balsmeyer