Source: Fashion Network
By: Maverick Martins
Date: Feb 28, 2018
Bollywood actor Hrithik Roshan has been signed as the brand ambassador of Donear suiting & shirting brand, owned by Donear Industries Limited.
The brand is hoping that the actor’s association will help it reach the next level and widen its customer base in the country. Hrithik will be seen endorsing Donear brand along with its retail vertical D’Cot which includes ready-to-wear formal and semi-formal collection.
The company is looking to tap this growing segment with Hrithik’s popularity and will soon air promotional activities with the actor on TVC, print and digital media.
Commenting on the association with the actor, Ajay Agarwal, Executive Director of Donear Industries Ltd, in a statement said, “An association with Hrithik Roshan gives a new face to the Donear brand, which is already a leading name in the organized menswear market in India. We are confident this association will take the brand to the next level in terms of the geographical spread in India.”
Hrithik Roshan added, “I am extremely happy to be associated with the Donear Industries as I have always related the brand with great quality and a wide range of menswear fabric. As a child and later as a young man, I have grown up watching and sporting Donear brand, which have a strong recall among men from different generations. An absolute focus on textiles speaks volumes about the commitment of the Donear management.”