Source: Brand Equity
Date: December 29, 2020
The film is a comical take on real-life circumstances that everyone can relate to...
TV brand Treeview has announced the launch of its new ad film titled ‘No Jhoote Vaadein’ featuring brand ambassador Hrithik Roshan. The film explores the concept of honesty and answers the question 'What would happen if we lived in a world where everyone was honest?'
It is a comical take on real-life circumstances that everyone can relate to and delves into an ideal world where people are being completely honest in every situation. The film opens with Roshan posing a question to viewers, "Imagine if everyone was honest in this world."
The film ends with Roshan promising the audience that with Treeview TVs, they will get honesty at every step - honest prices, honest technology and an honest service network. The ad film will be released digitally on Youtube, Facebook, Instagram and other digital and OTT platforms.
Jubin Peter, founder and chief executive officer, QThree Ventures, said, “This is Treeview's first brand film in India. And there is no one better than Hrithik Roshan to take this concept to our audiences. We are excited to see how the audience responds to it. Consumers have already taken to the brand across India for its rich features and affordable prices.”