Rocky S ties up with Benzer

Published On: 2012-04-25

Author: unknown

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Rocky S ties up with Benzer

It was a night to remember over wine and cheese, as partygoers hailing from the fashionable Bollywood and modeling fraternity traipsed their way to witness the grand launch of Bollywood Benzer, the one of its kind, high-end fashion store by Benzer, at Santacruz, Linking Road, on Thursday, December 11. 

The launch heralds the recent announcement of the exclusive tie-up of Mumbai’s choicest destination fashion store, Benzer & fashion designer Rocky S. It is through Boulevard Benzer that designer Rocky S has launched his Indian and Bridal line for the first time. Boulevard Benzer will exhibit premium fashion garments for men & women exclusively designed by Rocky S, for the discerning lot seeking that select outfit. 

It is this blend of western and Indian fashion designs together with that special Rocky S midas touch of class outfits both for men and women that will adorn the showcases of this tastefully decorated and spacious store. Boulevard Benzer has been divided into three distinct sections, one exclusively catering to the men, churidars and suits, while the women’s corner will display fashionable sarees, western gowns, jackets, jeans and Indo-west outfits and one section boasting of distinctive bridal wear for Women. 

Speaking on the occasion, Hemang Savla, MD & CEO, Benzer, said ‘’I am really happy and excited about my new venture. The vibe is strong enough and I feel that this store with Rocky S will be as successful as Benzer at Breach Candy is. The response has been tremendous and my faith in Rocky has been proved right’’. 

Rocky S expressing his pleasure over the tie-up said, ‘‘It’s a dream come true for me. I have with me, one of the best retail locations and boutique in Mumbai. I can now concentrate on my designing while Benzer through its expertise will handle my retail and marketing needs. I will put in my heart and soul in this’’. 

Hritik Roshan and Bipasha Basu were present at the opening of a new shop 'Boulevard Benzer' at Santacruz.