Source: IndiaFM
Bollywood's well-known fashion designer Rocky S launched his high-end fashion store, Boulevard Benzer at the Linking Road in Santacruz. A hoard of top film personalities turned up to congratulate and celebrate at the occasion. Hrithik Roshan credited his onscreen good looks to the designer wishing him luck in his new endeavor. Shopaholic beauties Bipasha Basu and Dia Mirza stuffed their shopping bags with Rocky's specially designed collection. Others in the celebrity list included fashion designer Manish Malhotra, item babe Yana Gupta, Dino with close friend Nandita Mahtani, Gauri Khan, Farah Khan, Suman Ranganathan and DJ Aqueel.
The store has been divided into three sections including everything from formal wear, traditional outfits, Indian and Western collection, and denims to a special wedding and bridal wear collection. Also on display are leather bags and belts. The store targets not only on film personalities and high socialites but is also open for the common man. The collection ranges from Rs. 2,000 to Rs. 4, 00, 000.