ITC's John Players ropes Hrithik!

Published On: 2012-03-21

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ITC's John Players ropes in Hrithik Roshan as brand ambassador


Mumbai , Aug. 29 

ITC's mass apparel menswear brand - John Players - has signed Bollywood star Hrithik Roshan as its brand ambassador. 
At a press conference, ITC's Executive Director, Mr Anup Singh, said, "ITC is committed to achieving a leadership position in the Indian apparel market. 
"ITC's brands, Wills Lifestyle and John Players, have, in a short span of time, been able to generate high appeal, recognition and loyalty among consumers, trade partners and within the fashion industry." 
John Players is driven by the vision of creating a mega-brand offering the most contemporary fashion to youth at accessible prices, states the company. 
With multiple categories such as shirts, trousers, cargos and T-shirts, denims, outerwear, suits and accessories, it is a complete and vibrant wardrobe brand. 
As a part of ITC's brand-building initiative, the company is partnering with Hrithik Roshan to make John Players a strong statement in the fashion and lifestyle space. 
As a part of this initiative, ITC will be shortly introducing Signature collections that will be crafted by the company's design team working closely with Hrithik, "infusing his personal touch into the brand." 
"I look forward to partnering with John Players. I vibe well with the brand's youthful attitude. 
"The clothes are really cool and just what today's generation looks for - vibrant colours, playful styling and very comfortable fits," said Roshan in a statement. 
Scheduled to be launched in October this year, the John Players fall/winter campaign featuring the actor will bring vividly alive both the personality of the brand and the vibrant new range, the company said.



ITC's John Players ropes in Hrithik Roshan as brand ambassador


Source: IndiaFM 


All the brands want to cash in on the popularity of Bollywood stars. Now it's the turn of ITC's John Players that has signed on Hrithik Roshan as their brand ambassador. Roshan will endorse the entire range that John Player had to offer from work clothing to party wear. 

Positioned as 'style with a playful side', this year will see the brand increasing its number of stores from 45 to 100. In a short span of time, John Player's has emerged as one of the country's leading apparel brands. 

Hrithik Roshan is seen as someone who is stylish. The youth aspires to be like him. He represents all the qualities that that the brand stands for. The brand recently won the 'Rising Star Brand of the year' award at the 5th Annual Images Fashion Awards 2005. The clothes are extremely stylish, yet affordable. Roshan will be giving his inputs for the Signature line that will be out in the market soon. The brand's fall/winter campaign, featuring the star will be seen in October. Hrithik on his part said that he was looking forward to his association with the brand.