Hrithik Roshan launches his own casual wear brand HRx

Published On: 2015-03-19

Author: Vijaya Rathore

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Hrithik Roshan launches his own casual wear brand HRx



Source: Economic Times 

Date: 23 Nov, 2013 

By: Vijaya Rathore 



Hrithik Roshan launches his own casual wear brand HRx Bollywood actor Hrithik Roshan has launched his own casual wear brand, HRx. "The brand is about fitness and fashion, the two key strengths of Hrithik Roshan," said Afsar Abbas Zaidi, founder of Exceed Entertainment that manages the actor's brand endorsements and has been working on this project for three years along with The Wild East Group, a business development and brand extension agency. "We are targeting not only his fans to buy the products, but also those looking for affordable quality active casual wear," he said. HRx has debuted online through an exclusive partnership with Myntra.com, which will also manufacture the merchandise. 


Exceed Entertainment plans to retail the brand through on-ground retail stores across the country next year onwards. "We will also evaluate the option of setting up exclusive retail outlets if it is commercially viable," Zaidi said. The firm targets online sales of 100 crore in the first three years. Brand HRx will be entirely owned by the actor, but different revenue deals will be worked out between Roshan, Exceed, Wild East and any other partner like Myntra in case of online retail. In the past, several celebrities including Shah Rukh Khan, Arjun Rampal, Shilpa Shetty, Amitabh Bachchan, Zeenat Aman, Lata Mangeshkar and MS Dhoni have launched products, mostly fragrances, in their names. But it's hard to say if they have been commercially successful as most celebrities only lent their names and done licensing deals with other companies. 


Zaidi, who has been managing Roshan's endorsements for the last nine years, however, said the actor has been involved in HRx from day one and he has spent a lot of time on developing the brand identity. Roshan said 'HR' in the name of the brand is his initials. "Additionally, it is a play on the word 'hero'," he said. "The x is for extreme," Roshan said, adding it could be anything from achieving the best grades, to working harder than your co-workers, to your fitness and diet regiment.






Hrithik teams up with Myntra.com, launches lifestyle brand HRX



Source: Chennai Vision 



Bollywood star Hrithik Roshan has joined forces with online shopping portal Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX. The HRX collection is a combination of style and substance with inspiration drawn from the "Krrish" star. The brand is a mix of his supreme style and passion, and will be sold only on Myntra.com starting Saturday, said a statement. The range includes extreme casuals and easy actives in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit.


The line is dominated by vibrant colours. "I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up. My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand," Hrithik said of the brand in a statement. "Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized," he added. 


The 39-year-old star's massive fan base will be a major advantage for the brand, believes Mukesh Bansal, CEO and co-founder, Myntra. "We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. "We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik's work ethic, his incredible story of overcoming various setbacks and of course, his (identity) as one of the most stylish actors in Bollywood," Bansal said. The range starts from Rs.499 for basic t-shirts and goes up to Rs.2,499 for jeans and trousers.