Fitness no longer about going to gym

Published On: 2016-02-09

Author: unknown

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Fitness no longer about going to gym: Hrithik Roshan

Source: Zee News
Date: 28th August 2018

Leading actor Hrithik Roshan feels that just going the to gym will no longer help youngsters looking to build body as they need to adopt a holistic approach.

He believes that they need discipline, education, information and guidance to reach their goal.

"Health and fitness doesn't just mean body or the exercise. It means your mind, your heart and your spirit," said Rithik, one of the actors who focus a great deal on physical fitness.

He was talking to reporters on Saturday while announcing the launch of three fitness centres of Curefit Healthcare, a company he has invested in.

Hrithik, who has co-created workouts and routines for Curefit under his brand HRX, said he was happy to be part of Curefit where "so many things are integrated into one."

"One contribution that I can ever make to my fans, to people, to the children of this country and the world is on the lines of health and fitness," said Hrithik, who declined to divulge the equity he holds in the company.

Hrithik said the human potential that has been discovered is unlimited and that people want to be better than what they are now. "The holistic approach that Curefit offers is going to change the way people look at gym and exercise," he added.

Launched two years ago, Curefit plans to expand rapidly by opening more centres in different parts of the country.

The company, which recently raised $120 million, is looking to increase the total number of its fitness centres to 200 in 5-6 cities by the end of 2019. It currently has 60 centres in Bengaluru, Delhi, Mumbai and Hyderabad.

CureFit founder Mukesh Bansal said they plan to have 500 centres in 15 cities by 2020.

Under its Eat.fit segment for healthy and nutritive food, the company aims to set up 30 kitchens by the end of next year. It currently has three kitchens.

Similarly, CureFit's mental wellbeing centres Mind.fit will go up from 10 to 40.

The Bengaluru headquartered company has so far raised $160 million. It is said to be one of the highest funded early stage company in the country.

CureFit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels.

Mukesh said majority of their investment would go in building the technology platform and offline expansion.

Terming Hyderabad as an important market, he said the number of centres in the city would go up to 15 by the end of current year and 50 by the end of 2019.

The company, with 50-member strong engineering team, is building Artificial Intelligence (AI) health fitness devices to track health parameters on ongoing basis. Its first AI device is expected to be launched by the end of current year.

Hrithik Roshan launches fitness and wellness brand, Cult Fit in Hyderabad

Source: New Indian Express
Date: 28th August 2018
By: Srividya Palaparthi

Known for the fit body that he flaunts it doesn’t come as a surprise that Hrithik put his interest into a fitness brand.

Everyone’s eyes turned as a booming voice wished the room a bright “Hello!” Hrithik Roshan knows how to make an entrance. In Hyderabad to launch a fitness and wellness brand, Cult Fit along with his business partner Mukesh Bansal.

Ask him how much he invested in the project and he says with his charming smile, “I’ve invested my heart and soul in it!” Launching Cult Fit, the first of many to come in Banjara Hills Hyderabad, the two businessmen were super enthusiastic about the prospect of entering Hyderabad’s market. In their words, their brand provides a wholesome course which enhances not just the body but also the mind and soul.

Cult Fit, besides their unique workouts, will also be launching kitchens and a special provision called Mind Fit which they believe will give them an edge over the other fitness brands in the market. Speaking about the same, Hrithik says, “Mental health is not talked about enough. For ages, it has been easier for us to call the doctor if he has a physical ailment than calling a professional if you think there’s something wrong with your mind. This could be out of shame, stigma or embarrassment but it’s high time we talk about it. We need to start not making a big deal out of needing help for mental health issues.”

Adding how Cult Fit changes this he says, “There are 150 professionals across all our centers as physical trainers, nutritionists and even psychologists to help out our customers. I personally think anyone who gets the Mind Fit experience will come out lighter and happier. And when your mind is in the right place, you feel better, take better decisions, you are more creative and productive as well.” Known for the fit body that he flaunts it doesn’t come as a surprise that Hrithik put his interest into a fitness brand.

He however urges, “When we started out for a fitness venture two hours ago, we really wanted to provide something that would give wholesome wellness and not just physical fitness. The edge that we hoped for was to create a space where all physical and mental wellness can be sought out and here we are, a year and a half later, turning it into a reality!” Hrithik also shared his experience with fitness over the years “The first time I stepped into a gym was in 1989. And all I saw then was a few men standing at the mirrors doing biceps. A lot has changed since.

Now there are options and inclusive formats that don’t cater to only one kind of people. That was the criteria when we started Cult Fit as well. We did not just want to open a gym that has weights. We wanted it to be a nurturing experience and that’s what it is right now,” he says. As he signs off he urges everyone to try out some fitness routine just to keep themselves going.