Source: Absolute India
Date: September 18, 2014
FITNESS FREAK HRITHIK ROSHAN TAKES HIS INTEREST IN ADVENTURE SPORTS TO THE NEXT LEVEL, JOINS HANDS WITH MTB HIMALAYA CHALLENGE, WORLD'S THIRD TOUGHEST MOUNTAIN RACE
HRX, a brand established by Hrithik Roshan and India's leading celebrity management company Exceed Entertainment has announced their partnership with the annual mountain bike race MTB Himalaya Challenge 2014. This partnership fits with Hrithik's brand image perfectly as the brand will bring together both brands' vision for sporting excellence, promoting a healthy lifestyle, the sustainability of local communities and ecological preservation with a modern style and aesthetic.
Talking about this business tie- up, Hrithik says, ' I am thrilled that HRX has partnered with an event that so well matches and embodies the vision, message and philosophy of my brand. I am a huge believer in fitness and extreme related activities, and strongly believe that there is a place for both to come together in a positive and effective way. I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up. I hope we can educate the masses about this incredible event and the vast opportunities in our country that allow us to push and test our limits.' The MTB Himalaya Challenge which is India's oldest biking event is celebrating its tenth year and boasts of being the third toughest mountain bike race in the world.
The race follows North India's rugged terrains in a eight- day adventure comprising of cycling and hiking across 500km ( 380 miles), from Shimla across the Himalayas.