Source: The Hindu
Date: September 9, 2015
Lifestyle apparel brand HRX, owned by Hrithik Roshan and Exceed Entertainment, has roped in Tiger Shroff as its brand ambassador.
Bollywood actor Hrithik Roshan said, “The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values and principles of HRX. In him I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in the HRX vision along with me.”
The HRX management team said Tiger will reinforce the brand’s connection and broaden its appeal in the fitness and fashion category, and reach out to a further audience through this association.
Afsar Zaidi, Director, HRX said: “Signing Tiger Shroff is a fantastic step for HRX. Fitness and movement through dance are an integral part of his personality, which makes him a perfect ambassador for the brand.”
HRX launched in November 2013 with Apparel (active wear and casual wear) and its current product portfolio includes footwear, accessories and deodorants.
---
Source: BOI
Date: September 9, 2015
India’s fastest growing celebrity brand HRX, owned by Hrithik Roshan and Exceed Entertainment, announced its first brand ambassador, Tiger Shroff. HRX is a fitness and lifestyle brand based on the ideology of Roshan, which is to empower and inspire people to become the best version of themselves.
For a brand ambassador, Roshan was looking for someone who believes in the ideology, ‘Push Your Extreme’. The superstar got Shroff on board as he was impressed with the young actor’s passion for fitness and dedication to his craft.
The HRX management believes that Shroff will reinforce the brand’s connection and broaden its appeal in the fitness and fashion category and reach out to a wider audience through this association.
--
Hrithik Roshan’s extreme test For Tiger Shroff
Source: TOI
Date: September 10, 2015
The brand is a fitness and lifestyle brand based on Hrithik's ideology, which is to empower and inspire people to become the best version of themselves. HRX has disrupted the celebrity industry with its innovative model and with Tiger's signing, has added another feather to its cap.
Said Hrithik, "The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values of our brand. In him, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in our brand's vision along with me."
Tiger is a perfect fit with the brand's tag line Push Your Extreme. Afsar Zaidi, Director, HRX, added, "Signing Tiger Shroff is a fantastic step for the brand. Fitness and movement through dance are an integral part of his personality, which make him a perfect ambassador for the brand." On the occasion, Tiger said, "I am very excited to represent Hrithik sir's brand. For me, it's a dream that has come true. The brand philosophy is truly inspiring. I am very eager to be part of the campaigns in the days to come."