By: Bollywood Hungama News Network
Date: Feb 27, 2017
Hrithik Roshan along with his fitness brand, HRX has collaborated with CureFit, a healthcare startup to launch a workout regime which is his own to be available at CureFit’s gym centers, CULT. Termed The HRX Workout, it is a specific workout which draws inspiration from the regime personally followed by Hrithik Roshan. It is designed by Hrithik in conjunction with his fitness trainer Mustafa Ahmed.
What’s interesting is that this launch would open up opportunities for all the fans of Hrithik to work towards making a body like his. Hrithik & Mustafa will be training a bunch of other trainers to impart the definite knowledge, technique and philosophy endorsed by this workout to fitness enthusiasts in CULT centers.
Mustafa shares, “Hrithik’s intent has always been to serve his fans and the people who wanted to know about his physique, fitness regime and his lifestyle to stay healthy. HRX is his higher purpose in life and through this initiative, he hopes he can share with people all his learning in the gym and living a healthy lifestyle”
Afsar Zaidi, Co-Founder of HRX said, “We are very pleased to announce our first ever fitness partnership with CULTFIT to launch the HRX workout. Our collaboration is a strategic move to grow the fitness community for our brand and use it as a launch pad to propel itself to the league of the top fitness and active lifestyle brands in the country.”
The workout seeks inspiration from animal moves, mobility, primal moves etc. It will majorly focus on improving range of motion, full body strength, and core activation. It is a three-level course which will be available for trained as well as untrained fitness lovers from the next month.
Hrithik also went on to add, “The overall idea of HRX is to inspire people of all ages to be the best version of themselves and mental and physical fitness are key factors in that context. My collaboration with CULTFIT to launch HRX workout is a very concrete step towards this objective. The idea behind this workout is to help people move better, faster and feel athletic by progressing gradually. I am asked all the time what I do for my physique, well here it is, these workouts are combinations of all that I do and all that I have learnt in the gym! I would particularly push people to try the ZMR (zero momentum reps) which is something I discovered for joint strength through all my injuries. I hope I am able to serve my fans through this.”
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Source: Economic Times
By: Richa Maheshwari
Date: Feb 27, 2017
Ratan Tata and Bollywood actor Hrithik Roshan are in talks to invest in CureFit, a healthcare startup founded by former Flipkart executives.
The year-old entity started by Mukesh Bansal and Ankit Nagori has so far raised about $20 million and counts venture capital firms Kalaari Capital, Accel Partners and IDG Ventures as investors. Roshan wants to take an equity stake in the company. “This partnership will mostly be a cash-plus-equity deal,” said Roshan, who worked with Bansal in Myntra for his lifestyle brand HRX. The deal is expected to be finalised in the next few months.
Tata’s new venture fund with University of California Investments is also in talks to invest in CureFit. Tata is already an angel investor in CureFit and the fresh investment could be a part of the new round of $15-20 million, which the startup plans to raise this year, said two officials who declined to be identified.
Both deals are “not finalised yet”, said a company official. Queries sent to Tata on email did not facilitate any response. “He (Tata) came as an angel investor right at the time when we were incorporating the company,” said Nagori, without commenting on a possible follow-on investment by Tata through the fund.
Roshan, along with his fitness instructor, has designed a signature workout style under HRX brand, which will be launched officially next month in the startup’s gym centre, Cult.
While online fashion firm Myntra is tying up with celebrities to help consumers wear their style, CureFit is using a similar technique in the fitness world, experts said.
The company said Cult has eight centres with 8,000 customers and is profitable. CureFit operates as a direct seller of services rather than a marketplace. Under it, there are four companies — CureFit Logistics, New World Inventions, CureFit Healthcare and Curefoods — to build a platform comprising fitness, health food and other services.
Nagori and Bansal quit Flipkart weeks after a top-level restructuring and launched their startup in April last year, pooling in $5 million. The company raised $15 million in Series A funding from Kalaari, Accel and IDG Ventures in July. Since its incorporation, CureFit has acquired three startups in the fitness and mental health space.
Deloitte Touche Tohmatsu India predicts that with increased digital adoption, the Indian healthcare market, which is worth about $100 billion, will likely grow to $280 billion by 2020.
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Source: Economic Times
By: Richa Maheshwari
Date: Feb 27, 2017
Ratan Tata and Bollywood actor Hrithik Roshan are in talks to invest in CureFit, a healthcare startup founded by former Flipkart executives.
The year-old entity started by Mukesh Bansal and Ankit Nagori has so far raised about $20 million and counts venture capital firms Kalaari Capital, Accel Partners and IDG Ventures as investors. Roshan wants to take an equity stake in the company. “This partnership will mostly be a cash-plus-equity deal,” said Roshan, who worked with Bansal in Myntra for his lifestyle brand HRX. The deal is expected to be finalised in the next few months.
Tata’s new venture fund with University of California Investments is also in talks to invest in CureFit. Tata is already an angel investor in CureFit and the fresh investment could be a part of the new round of $15-20 million, which the startup plans to raise this year, said two officials who declined to be identified.
Both deals are “not finalised yet”, said a company official. Queries sent to Tata on email did not facilitate any response. “He (Tata) came as an angel investor right at the time when we were incorporating the company,” said Nagori, without commenting on a possible follow-on investment by Tata through the fund.
Roshan, along with his fitness instructor, has designed a signature workout style under HRX brand, which will be launched officially next month in the startup’s gym centre, Cult.
While online fashion firm Myntra is tying up with celebrities to help consumers wear their style, CureFit is using a similar technique in the fitness world, experts said.
The company said Cult has eight centres with 8,000 customers and is profitable. CureFit operates as a direct seller of services rather than a marketplace. Under it, there are four companies — CureFit Logistics, New World Inventions, CureFit Healthcare and Curefoods — to build a platform comprising fitness, health food and other services.
Nagori and Bansal quit Flipkart weeks after a top-level restructuring and launched their startup in April last year, pooling in $5 million. The company raised $15 million in Series A funding from Kalaari, Accel and IDG Ventures in July. Since its incorporation, CureFit has acquired three startups in the fitness and mental health space.
Deloitte Touche Tohmatsu India predicts that with increased digital adoption, the Indian healthcare market, which is worth about $100 billion, will likely grow to $280 billion by 2020.