Source: TOI
Date: November 27, 2006
MUMBAI: The superman of the huge hit Krrish, Hrithik Roshan, unmasked his charms on 50 lucky winners of a contest organised by Hungama Mobile.
Hungama Mobile, in association with all the leading mobile operators in the country, had organised a contest before and after the release of the film where the top 50 mobile users who had downloaded maximum film content were given a chance to rub shoulders with Hrithik.
The suave superstar freely mingled with his fans who had won the contest for maximum downloads of multimedia content of the Krrish film prepared by Hungama Mobile like ringtones, wallpapers, images, movie clips and games on their WAP-enabled mobile handsets.
“Krrish game was very successful and fetched good response from the audience. We had done multiple versions of the game trying to simulate different scenes from the film. This contest was to bring consumers closer to their favourite superstar Hrithik. We are grateful to Rakesh Roshan and the entire team at Filmkraft that have made this association so memorable for all of us at Hungama Mobile. In fact, we are planning many such events with forthcoming Bollywood superstars, when fans can get a chance to meet their idols just by downloading content on their mobiles,” said Neeraj Roy, MD and CEO, Hungama Mobile.
Speaking on the gaming industry, Mr. Roy said, “India is the fourth largest mobile and internet market in the world and the mobile gaming industry is growing rapidly. The penetration of GPRS-enabled phones will tap the huge potential in the replace market for mobile handsets.”
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Source: Agencyfags
Date: November 27, 2006
The superman of the huge hit Krrish, Hrithik Roshan, unmasked his charms on 50 lucky winners of a contest organised by Hungama Mobile. The suave superstar freely mingled with his fans who had won the contest for maximum downloads of multimedia content of the Krrish film prepared by Hungama Mobile like ringtones, wallpapers, images, movie clips and games on their WAP-enabled mobile handsets. Hrithik was in such a gracious mood, that he even broke into an impromptu gig, leaving his fans in a shrieking frenzy.
Hungama Mobile, in association with all the leading mobile operators in the country, had organised a contest pre and post release of the film where the top 50 mobile users who had downloaded maximum film content were given a chance to rub shoulders with Hrithik. Speaking on the occasion, Hrithik said, “This contest definitely generated more interest in the film. Hungama has provided a completely new, unique platform to Bollywood while also opening a new revenue stream for the industry. The Gen X is definitely multimedia savvy and entertainment on mobile is surely very exciting for all the fans.”
Neeraj Roy, MD and CEO, Hungama Mobile, said, “Krrish game was very successful and fetched good response from the audience. We had done multiple versions of the game trying to simulate different scenes from the film. This contest was to bring consumers closer to their favourite superstar Hrithik and we are grateful to Mr. Rakesh Roshan and the entire team at Filmkraft that have made this association so memorable for all of us at Hungama Mobile. In fact, we are planning many such events with forthcoming Bollywood superstarrers, when fans can get a chance to meet their idols just by downloading content on their mobiles.”
Speaking on the gaming industry, Roy said, “India is the 4th largest mobile and Internet market in the world and the mobile gaming industry is growing rapidly. The penetration of GPRS-enabled phones will tap the huge potential in the replace market for mobile handsets.