Source: Hindustan Times
Date: November 29, 2011
The Bollywood actor's style sense, confidence, charisma and athletic physique need no introduction, which is the reason he was chosen to be the face of the popular Swiss brand Rado. The timepieces are meant to make a statement both on and off the screen.
"I am proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. With Rado I am hoping to find out more about the true essence of time," says Hrithik Roshan on being associated with the brand.
Introducing the ambassador, Matthias Breschan, CEO of Rado says, "We are delighted about our association with charismatic Indian actor Hrithik Roshan. He is someone who truly matches the Rado DNA, as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit."
Actor Lisa Ray is also a brand ambassador for Rado.
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Source: Rado
Date: November 29, 2011
Rado, the pioneering Swiss watchmaker launches its new collection, the Rado D-Star and unveils Bollywood actor Hrithik Roshan as its global brand ambassador.
A charming soiree, a sparkling dance performance, a vintage trip through the Rado milestones and the unveiling of two Stars - the evening had it all! The day was made special as Rado’s two stars shone the brightest: the newly launched contemporary timepieces, the Rado D-Star Collection and the Rado latest global brand ambassador: Hrithik Roshan.
The Swiss watch brand that has many firsts to its credit in the watchmaking industry rolled the cameras to unveil Bollywood superstar Hrithik Roshan as its global brand ambassador. The actor, who mirrors the Swiss brand’s mastery of breaking new ground and its uncompromising commitment to excellence, also oozes style and confidence, mesmerising one and all across the generations. Rado timepieces are destined to play the perfect supporting role for his appearances on- and off-screen.
Commenting on the association, Hrithik Roshan says, “I am proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. With Rado I am hoping to find out more about the true essence of time.”
Introducing the ambassador, Matthias Breschan, CEO of Rado says, “We are delighted about our association with charismatic Indian actor Hrithik Roshan. He is someone who truly matches the Rado DNA, as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit.”
The brand ambassador, also known for his impressive dancing talent, was unveiled through a highly professional dance performance The dancers took the audiences through the journey of Rado, from the scratch-resistant Rado DiaStar in 1962, going through Rado Integral of the ‘80s and the 21st century Rado V10K to finally revealing the Rado D-Star. The journey concluded with the unveiling of Hrithik Roshan on stage amidst gold dust flying all over.
Unlimited Spirit. RADO.